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Here's how 10 industries are experimenting with ChatGPT

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Here's how 10 industries are experimenting with ChatGPT

Judges, teachers, and real estate agents wonder what AI means for their industry

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Illustration: Amanda Shendruk/DADO RUVIC (Reuters)

OpenAI’s ChatGPT, an AI chatbot trained on vast amounts of data, debuted in public in November 2022, immediately fueling both concern and creative conversation about the role of AI in the working world. In the subsequent months, the buzz has only grown, as more and more professionals ask: What does ChatGPT mean for my job?

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Some industries are worried. Educators and academics, for example, have sounded the alarm over the potential abuse of ChatGPT for cheating and plagiarism. One publication boldly announced the death of homework. But others are imagining ways in which AI can be an asset in the classroom.

This balance of anxiety and potential is popping up all over. While programmers use ChatGPT to help them debug their code, for instance, others use it to create malware. And while doctors have seen some astounding cases of diagnostic success from the AI, they’ve also seen horrifying examples of inaccuracy.

As employers and employees consider whether the impressive AI is friend or foe, here’s how 10 different industries have started exploring the uses of ChatGPT.

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How is the travel industry experimenting with chatGPT?

How is the travel industry experimenting with chatGPT?

🗺️ Travel itineraries: Travel Weekly, an industry magazine, tested the AI to see how its travel recommendations compare with those produced by an advisor with years of experience. ChatGPT provided solid answers to questions like, “What is the best luxury hotel in Paris?” but lacked the nuance that comes from the personal connection that an advisor has with their client.

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How is the legal industry experimenting with chatGPT?

How is the legal industry experimenting with chatGPT?

⚖️ Court decisions: A judge in Colombia has used ChatGPT to make a court ruling. It’s the first instance in which a court has admitted to using an AI in deciding a case. Judge Juan Manuel Padilla Garcia used the AI tool to answer legal questions about the case, and included ChatGPT’s responses in his decision.

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📄 Standard legal documents: A New Zealand estate lawyer asked ChatGPT to write his will. James Peacock explained how the AI walked him through the process, making suggestions along the way. In the end, it wouldn’t write a “real” will for him, but he could get around that by asking it to write a hypothetical will, which it did perfectly well.

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How is the real estate industry experimenting with chatGPT?

How is the real estate industry experimenting with chatGPT?

A property description on Zillow written by ChatGPT
A property description on Zillow written by ChatGPT
Screenshot: Amanda Shendruk

🏠 Listing descriptions: By typing keywords into ChatGPT, real estate agents are whipping up property summaries. Just a few tweaks from a human, and the description is ready to go out.

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How is the marketing industry experimenting with chatGPT?

How is the marketing industry experimenting with chatGPT?

📃 Writing scripts: Wistia, a company specializing in video marketing, is experimenting with creating AI videos from start to finish. ChatGPT’s role? It wrote the script for the promotional video. After asking it for a 60-second YouTube-style text about making apple pie, one of the marketers concluded that it was “an incredible starting point for a video script.”

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How is the education industry experimenting with chatGPT?

How is the education industry experimenting with chatGPT?

🤔 Critical thinking assignments: If you can’t beat it, embrace it. That’s the approach Ethan Mollick is taking as he integrates ChatGPT into his classes at the Wharton School of the University of Pennsylvania. To demonstrate mastery of a topic, Mollick asks his students to teach the AI about it and suggest improvements.

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✔️ Lesson plans and materials: Educators are constantly creating new teaching materials, like essay prompts, quiz questions, and lesson outlines. Some, like Stephen Lockyer, are thinking about handing that work off to ChatGPT. The primary school teacher asked the bot to create a multi-lesson plan on the topic of volcanoes. “I hate to be that guy,” he tweeted afterwards, “but AI is going to be transformative as a teacher.”

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How are lawmakers experimenting with chatGPT?

How are lawmakers experimenting with chatGPT?

🗳️ Crafting legislation: Earlier this month, ChatGPT wrote a bill to regulate generative artificial intelligence that was filed in Massachusetts. Ok, it had a little help, but State Senator Barry Finegold said the AI wrote more than half the bill.

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How is the health industry experimenting with chatGPT?

How is the health industry experimenting with chatGPT?

🩺 A diagnostic aid: Physicians and academics have begun experimenting with ChatGPT’s ability to diagnose patients. One doctor, Jeremy Faust, called the AI’s reponse “eerily good.” But he also noted that not all the information it provided was accurate. In fact, some of it was entirely “made up” by the bot—which means, given how high the stakes are in medicine, it will be a long time before doctors rely entirely on AI to diagnose patients for them.

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How is the publishing industry experimenting with chatGPT?

How is the publishing industry experimenting with chatGPT?

Journalists imagine replacing themselves with ChatGPT.
Journalists imagine replacing themselves with ChatGPT.
Screenshot: Amanda Shendruk

✍️ Writing articles: A host of news organizations (although not Quartz!) have already experimented with asking ChatGPT to write articles. But these experiments are mostly attempts at finding a quirky angle into the ChatGPT narrative. Officially, the AI’s training data only includes information up to 2021, rendering it currently incapable of writing about current events.

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How is the tech industry experimenting with chatGPT?

How is the tech industry experimenting with chatGPT?

⌨️ Writing code: Programmers are experimenting with ChatGPT’s ability to write good code quickly. One developer was able to build an entire app using the AI, though the output required some human intervention. Cybercriminals are also trying their hand at using ChatGPT, some creating effective malware without any prior experience.

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🪲 Debugging code: ChatGPT doesn’t just write usable code snippets, it can also discover the errors in code that doesn’t work. Finding these errors can be both difficult and time-consuming for developers, which is likely why Udemy is already offering a short course on using ChatGPT to “code and debug 10X better, faster, stronger.”

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How is the construction industry experimenting with chatGPT?

How is the construction industry experimenting with chatGPT?

🗓️ Project management: ChatGPT is able to generate schedules that fit the scope of simple construction projects. Academics from New York University-Abu Dhabi provided the AI with a floor plan, a list of tasks, and a statement of scope. They discovered that, while not perfect, ChatGPT was able to assist with basic project management.

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